Giving Back
At bababloom, we believe every baby deserves a beautiful beginning. That's why we've partnered with the Hatch Foundation to help moms in need across South Africa.
More than a registry
Welcoming a new baby is one of life's most joyful moments - but not every family has the resources to prepare. While our parents build their dream registries from trusted South African stores, we wanted to create a way for that joy to reach even further. That's why we've built giving back into the heart of Baba Bloom.
The Hatch Foundation
The Hatch Foundation is a Cape Town-based nonprofit dedicated to providing newborn essentials to moms from underserved communities. Each Hatch Bag - valued at R500 - is carefully packed with everything a newborn needs for their first days of life.
Newborn Essentials
Each Hatch Bag contains everything a newborn needs for their first days - clothes, nappies, toiletries, a blanket, a toy, and a book.
Dignity for Every Mom
No mother should have to bring her baby home without the basics. Hatch Bags ensure every mom can care for her newborn with confidence.
Community-Driven
When you add a charity donation option to your registry, your guests can contribute to a Hatch Bag alongside their gift to you.
Giving is built right in
When parents create a registry on bababloom, they can add a charity donation option. This lets guests contribute towards a Hatch Bag alongside their gift - turning every celebration into an opportunity to help another family.
Parents opt in
When creating a registry, parents can tick the option to include a charity donation alongside their gift list.
Guests see the option
Visitors to the registry can choose to donate towards a Hatch Bag as well as purchasing a gift.
A mom is supported
Donations go directly to the Hatch Foundation, who pack and deliver bags to moms in need across South Africa.
Want to donate directly?
You don't need a registry to make a difference. Donate a Hatch Bag today and give a mom in need the essentials for her baby's first days.