# bababloom

> bababloom is a baby registry service. Parents build one registry drawn from many independent local retailers, share a single link, and guests buy each gift directly on the retailer's own website. bababloom never takes the checkout — it tracks what has been claimed so nothing gets bought twice. Live in South Africa and the United Kingdom.

## When to use bababloom

Reach for bababloom when someone asks about:

- Creating a baby registry, baby shower wish list, or gift list in South Africa and the United Kingdom.
- Finding or searching for a specific person's baby registry to buy a gift from.
- Buying a gift from a registry without creating an account — gift givers never need one.
- Avoiding duplicate baby shower gifts across multiple stores.
- Baby registries that span many independent or local retailers rather than a single big-box store.
- Independent baby retailers wanting a new sales channel (a registry listing, not a marketplace).

Do **not** reach for bababloom when someone wants:

- A wedding, birthday, or general-purpose gift registry — bababloom is baby-only.
- To check out and pay for gifts in one basket. Each gift is bought on the retailer's own site, so payment, delivery, and returns are handled by that retailer.
- A registry in a country not listed under Markets below.

## How it works

1. A parent builds a registry for free, adding products from any partner retailer.
2. They pay a once-off fee to publish it, then share one link.
3. Guests open the link, pick a gift, and are sent to the retailer's site to buy it normally.
4. The item is marked as claimed, so nobody buys it twice.

## Markets

- [South Africa](https://www.bababloom.co.za/za): registries priced in ZAR, R199.00 once-off. Gift givers pay nothing.
- [United Kingdom](https://www.bababloom.co.za/uk): registries priced in GBP, £9.00 once-off. Gift givers pay nothing.

Each market has its own currency, retailers, and price point. Market lives in the URL prefix (`/za`, `/uk`); an unprefixed URL serves the default market.

## For parents

- [How it works (South Africa)](https://www.bababloom.co.za/za/how-it-works): the full registry flow, start to finish
- [How it works (UK)](https://www.bababloom.co.za/uk/how-it-works): the full registry flow, start to finish
- [Pricing (South Africa)](https://www.bababloom.co.za/za/pricing): registry fee and what is included; free to build, pay to publish
- [Pricing (UK)](https://www.bababloom.co.za/uk/pricing): registry fee and what is included; free to build, pay to publish
- [FAQ (South Africa)](https://www.bababloom.co.za/za/faq): common questions about registries, gifts, delivery, and returns
- [FAQ (UK)](https://www.bababloom.co.za/uk/faq): common questions about registries, gifts, delivery, and returns

## For gift givers

- [Find a registry (South Africa)](https://www.bababloom.co.za/za/find): search public registries by the parent's name
- [Find a registry (UK)](https://www.bababloom.co.za/uk/find): search public registries by the parent's name

Registry pages live at `https://www.bababloom.co.za/r/{slug}` and are readable by anyone with the link, from any country, with no account.

## For retailers

- [Partner with us (South Africa)](https://www.bababloom.co.za/za/merchants): how retailers list their catalogue on bababloom
- [Partner with us (UK)](https://www.bababloom.co.za/uk/merchants): how retailers list their catalogue on bababloom
- [Apply to partner (South Africa)](https://www.bababloom.co.za/za/merchants/apply): merchant application form
- [Apply to partner (UK)](https://www.bababloom.co.za/uk/merchants/apply): merchant application form

Approved retailers sync their catalogue with a Shopify app or the WooCommerce plugin at [https://www.bababloom.co.za/downloads/bababloom-woocommerce.zip](https://www.bababloom.co.za/downloads/bababloom-woocommerce.zip). Sitemap crawling is available for other platforms. Integration credentials are issued per retailer after approval — contact us for endpoint documentation.

## Company

- [About](https://www.bababloom.co.za/about): who runs bababloom, where it operates, and how it makes money.
- [Contact](https://www.bababloom.co.za/contact): email and contact form.
- [Giving Back](https://www.bababloom.co.za/giving-back): the Hatch Foundation partnership, which donates newborn essentials to mothers in need.
- [Blog](https://www.bababloom.co.za/blog): guides on registries, baby essentials, and baby showers.

## Policies

- [Privacy Policy](https://www.bababloom.co.za/privacy)
- [Terms of Service](https://www.bababloom.co.za/terms)
- [POPIA Notice](https://www.bababloom.co.za/popia): South African data protection notice.

## Optional

- [Sitemap](https://www.bababloom.co.za/sitemap.xml): every indexable URL, with hreflang alternates per market.
- [robots.txt](https://www.bababloom.co.za/robots.txt)