South Africa's Curated Baby Registry

One baby registry. Real South African stores.

Create a single registry from trusted local retailers. Share with friends and family. They buy directly from stores you love.

One-time R199 fee. No subscriptions.

Organic Cotton Blanket

Organic Cotton Blanket

The Little Linen Co.

Wooden Teether Set

Wooden Teether Set

SA Craft Studio

Handmade Moses Basket

Handmade Moses Basket

Woven Dreams

How It Works

Simple things, done beautifully

No complicated checkout. No middleman. Just a simple way to share what you need.

1

Create your registry

Build your wishlist from products across trusted South African baby stores. No limits, no restrictions.

2

Share with loved ones

Send your registry link to friends and family. They can browse your wishes and see what's still needed.

3

They buy on store sites

Guests purchase directly from the store's checkout. Safe, familiar, and delivered straight to you.

Everything you need, nothing you don't

We built bababloom because new parents deserve better than complicated registries and impersonal marketplaces.

No duplicate gifts

Guests can see what's been purchased, so you won't end up with three of the same blanket.

Trusted local retailers

Every store on bababloom is a real South African business, handpicked for quality and care.

Safe & secure

Payments happen directly on store websites you already trust. We never handle your card details.

Simple one-time fee

Build your registry for free. Pay just R199 once when you're ready to share. No subscriptions, no hidden costs.

From Our Community

Made with love, shared with joy

"Finally, a registry that understands South African families. I could add products from all my favourite local stores in one place."

SM

Sarah M.

Cape Town

"My family loved how easy it was to browse and buy. No complicated accounts or unfamiliar checkouts."

TK

Thandi K.

Johannesburg

"Supporting local businesses while preparing for our baby felt so right. The quality of everything we received was beautiful."

EJ

Emma & James

Durban

Your Store Dashboard

bababloom Partner Portal

This Week

12 Orders

Revenue

R8,450

Organic Swaddle SetR385
Wooden RattleR195
Knitted BootiesR145
For Merchants

Grow your business with bababloom

Join South Africa's baby registry and reach parents who are actively looking for quality products. No checkout changes, no upfront costs.

  • No upfront fees
  • Keep your own checkout
  • Only pay on completed sales
  • Reach high-intent parents
Giving Back

Every registry can help a mom in need

We've partnered with the Hatch Foundation to give parents the option to include a charity donation on their registry. Guests can contribute towards a Hatch Bag - R500 of newborn essentials for moms from underserved communities in South Africa.

The Hatch Foundation

Providing newborn essentials to moms from underserved communities across South Africa

Baby clothes & nappies
Toiletries & blanket
Toy & early-learning book

Each bag valued at R500

Ready to welcome your little one?

Create your baby registry in minutes. Beautiful, simple, and made for South African families.