Privacy Policy
Last updated: February 2026
1. Introduction
Baba Bloom ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our baby registry platform.
We comply with the Protection of Personal Information Act (POPIA) and are committed to processing your personal information lawfully and in a reasonable manner.
2. Information We Collect
We collect information that you provide directly to us, including:
- Account information (name, email address, password)
- Registry details (baby name, due date, registry preferences)
- Contact information for delivery purposes
- Communication preferences
We automatically collect certain information when you use our platform, including:
- Device and browser information
- IP address and location data
- Usage data and browsing patterns
- Referral tracking for order attribution
3. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our services
- Create and manage your registry
- Track purchases and update registry status
- Send you notifications about your registry activity
- Communicate with you about our services
- Detect and prevent fraud or abuse
- Comply with legal obligations
4. Information Sharing
We do not sell your personal information. We may share your information with:
- Partner merchants (only order attribution data necessary for billing)
- Service providers who assist in operating our platform
- Law enforcement when required by law
Your registry information is shared with anyone who accesses your registry link. You can control this by making your registry unlisted.
5. Payment Information
Baba Bloom does not collect, store, or process payment card information. All purchases are made directly on merchant websites using their payment systems. We only receive order confirmation data for attribution purposes.
6. Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.
7. Your Rights
Under POPIA, you have the right to:
- Access your personal information
- Correct inaccurate information
- Request deletion of your information
- Object to processing of your information
- Withdraw consent where applicable
To exercise these rights, please contact us at privacy@bababloom.co.za.
8. Data Retention
We retain your personal information for as long as your account is active or as needed to provide our services. You can request deletion of your account and associated data at any time.
9. Cookies
We use cookies and similar technologies to improve your experience, analyse usage, and for attribution tracking. You can control cookies through your browser settings.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.
11. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at:
Email: privacy@bababloom.co.za